Business from the inside out

Pay What It’s Worth Pricing Articles

The Heart of Self-Worth

"Thoughts become things," Mike Dooley says. You don't get what you deserve, you get what you think you deserve. Life provides your perceived worth, not your actual worth. Only when you connect with your intrinsic goodness — your courage and your kindness — do you...

A Taker’s Approach

When I share I practice with Pay What It's Worth pricing, I often receive one of three perspectives: The Giver loves it and is intrigued by it; the Matcher is curious, has questions, and wants to know more; and the Taker gets angry. It is the Taker's perspective, for...

Does Your Value Have a Limit?

Can you really know your value? Is it a fixed thing? Is it of value to quantify your worth? These questions intrigue my mind. To explore this curiosity, I developed a (business) practice of not setting prices. In this system of pricing, I place no limit on the value...

What Are You Asking For?

I'm so intrigued by what I'm witnessing. With time, I'm learning of more and more business experimenting with not setting prices. Their individual approaches to doing so are wholly unique, with nuances tailored to meet their specific business needs. What is shared by...